When renowned sportswear brand Paul & Shark decided it wanted an exciting, technological look for its new storefront located in the heart of Milano, Italy’s upscale Montenapoleone shopping district, it turned to digital signage. Their cutting-edge digital signage installation is powered by NEC screens, PADS Professional software from NDS and Magenta Research’s MultiView video extenders, all of which are supported by Milan’s 3G Electronics.
The digital signage screens display video content which showcases Paul & Shark’s Fall/Winter Collection to customers inside the store, as well as to those on the street outside. The entire installation consists of 18 NEC MultiSync® X461UN (46" Ultra Narrow Bezel) monitors along with four pairs of stacked display screens in landscape format located in each window facing out, while two stacked portrait format displays are installed facing the inside of Paul & Shark. The video content is extended to each display screen utilizing Cat5 cable with Magenta Research’s MultiView transmitters and receivers, ensuring crisp replication of the original source material.
This complex installation is driven by nine dual output PCs (each supporting two screens), which are maintained and managed remotely by a company server. The system is controlled by NDS PADS Professional software, which allows users to easily create, plan, distribute, display and control various types of digital content. The PADS Professional software also offers the ability to insert real time data from any source into the signage loops.
An integral part of the total solution was Magenta Research’s MultiView Series transmitters and receivers. Magenta Research’s MultiView Series high-definition video extension technology enables high-definition audiovisual signals to travel distances of 2,000 feet over CAT- 5 (UTP) without degradation of quality or introduction of delay. The distance capability combined with zero-latency delivery makes the MultiView system the best choice for video wall deployments such as this.
Paul & Shark set out to create an iconic storefront in the heart of Milan’s fashion district, and its use of innovative distribution technology, with the help of dedicated technical and design teams, has allowed them to accomplish this ground-breaking task.
About Magenta Research:
Serving the pro-AV and digital signage markets, Magenta Research is the industry recognized leader in the transmission, switching and flexible distribution of multi-format video, audio and auxiliary signals over fiber and Cat-X cabling. Its product range includes AV extenders, distribution amplifiers and matrix switchers for DVI, HDMI, DisplayPort, SDI, VGA, and component, composite, S-Video, audio, USB, RS-232 and IR signals. Magenta’s world renowned MultiView, Infinea and Mondo products are a benchmark in field reliability for 24/7 and mission critical environments. Hundreds of thousands of displays worldwide have been trusted with Magenta in virtually all environments including commercial, industrial, government, military, residential, transport, education, healthcare, retail, hospitality, sports and entertainment.
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