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For Immediate Release:
Magenta Research Adds to Marketing Team
New Milford, CT, September 24, 2008 – Magenta Research, the recognized leader in video, audio and control signal distribution and switching over Cat5/CatX cable and optical fiber, announces the addition of two new associates to its internal Marketing & Communications group.
Mark Rocha has been appointed Marketing & Communications Manager and is tasked with enhancing the Magenta Research marketing platform. Mr. Rocha who has an MBA & BS, Industrial Engineering, brings over 15 years of sales, marketing and product management experience and will lead the marketing staff to raise the brand profile of Magenta worldwide. In the immediate future Magenta Research will unveil a new & improved web presence, several new marketing collaterals & high impact advertisements along with a comprehensive communications program designed to improve awareness amongst key industry personnel.
Keith Amodio joins Magenta as Marketing Communications Specialist. Prior to joining the Magenta team, Keith who has an AS, Industrial Design & BA, Graphic Design worked for a high profile advertising agency and his own small agency. Mr. Amodio will be a vital component of the marketing team as the lead creative associate for the new web site, promotional materials and training aids.
Magenta Vice President Bob Michaels commented, “We are thrilled to add the experiences and creative talents of Mark & Keith to an already strong department”.
About Magenta Research:
Magenta Research is the industry-recognized leader in the adaptive distribution and switching of video/audio/control signals over CatX cable, DVI over fiber and/or Cat6 and more recently, HDMI over Cat6. Over ten years, Magenta has developed the highest-performance, broadest and most flexible video-over-CatX product line, the MultiView™ Series. The company utilizes proprietary technologies to enable WUXGA/1080p video distribution at 2,000 feet (610m). MultiView Series transmitters, receivers, switchers and distributive systems have been installed in a large variety of A/V applications, especially dynamic signage for retail, airport, fast food, museum, casino, theatre, courtroom and corporate applications. In 2006, Magenta introduced the Mondo Matrix, the first multimedia Cat5 matrix switcher that can be scaled incrementally from 16x16 to 256x512. The Mondo has quickly become the new standard for larger-scale video plus audio and/or serial matrix switching. In 2006, Magenta launched the Infinea DVI Series and an industry-first – unlimited DVI extension over optical fiber and/or Cat6 using digital signal repeaters at 10km of fiber or 600 ft. (183m) of Cat6. Based in Connecticut, USA, Magenta utilizes a network of international distributors, manufacturers’ representatives and resellers to market its enabling technology worldwide.
http://www.magenta-research.com
CONTACT:
Mark Rocha
Marketing & Communications Manager
Magenta Research
128 Litchfield Rd.
New Milford, CT 06776
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