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Press Release
Magenta Celebrates 10 Years as UTP Distribution Pioneer
KVM-focused origins led to current digitalsignage market leadership
New Milford, CT – Magenta Research, the recognized leader in video, audio and control signal distribution and switching over Cat5/CatX cable and optical fiber, is thrilled to be celebrating its 10th anniversary.
Magenta was formed in 1998 when co-founder and current CEO Keith Mortensen spun off the new company from Micrognosis, a financial trading floor switching systems company. While the company originally envisioned a market for KVM over UTP technology, a field that Magenta served in its early years, the company quickly migrated its technology to fill a perceived void—and a brand new opportunity—in the (then) fledgling digital signage market.
1999 saw Magenta release its first-generation MultiView™ product, which offered the world’s first high-quality XGA transmission over UTP capability.
Mortensen recalled, “At early trade shows and demonstrations, people use to verbally chortle at the thought of doing high resolution video transmission over UTP [instead of coaxial cable]. This ‘Doubting Thomas’ attitude was initially difficult to overcome, even when doing real-world demonstrations.”
“We had to put in a lot of time and effort to educate people on our technology,” Mortensen continued, noting, “That’s why we feel comfortable in saying we showed the world that high-resolution video over Cat5 was possible!”
Other Magenta innovations quickly followed:
- 2001 - Combined full-modem serial and video on a single Cat5
- 2002 - Patented RepliSync technology and daisy chain capable receivers.
- 2003 – Transmission of UXGA 1,500 feet over UTP with the AK1500 receiver.
- 2004 – Debut of the first Magenta UTP-based matrix switcher.
- 2005 – Combination of video, stereo audio and full-duplex serial on a single Cat5
(The -SA Series).
- 2006 – The largest Cat5-based scalable matrix switch of its kind, The Mondo Matrix™, available in increments of 16 inputs/outputs from 16x16 to 256x512.
- 2007 – Debut of the industry’s first 2,000-foot receiver (XR-2000).
- 2008 – Unveiled a 1x8 digital signage transmitter (Octet) that allows video, stereo audio and addressable duplex serial distribution from a single source to hundreds of displays.
Visit Magenta in booth number N6362 at InfoComm 2008 to view all its latest products.
About Magenta Research
CLEBRATING 10 YEARS OF EXCELLENCE!
Magenta Research is the industry-recognized leader in the adaptive distribution and switching of video/audio/control signals over CatX cable, DVI over fiber and/or Cat6 and more recently, HDMI over Cat6. Over ten years, Magenta has developed the highest-performance, broadest and most flexible video-over-CatX product line, the MultiView™ Series. The company utilizes proprietary technologies to enable WUXGA/1080p video distribution at 2,000 feet (610m). MultiView Series transmitters, receivers, switchers and distributive systems have been installed in a large variety of A/V applications, especially dynamic signage for retail, airport, fast food, museum, casino, theatre, courtroom and corporate applications. In 2006, Magenta introduced the Mondo Matrix, the first multimedia Cat5 matrix switcher that can be scaled incrementally from 16x16 to 256x512. The Mondo has quickly become the new standard for larger-scale video plus audio and/or serial matrix switching. In 2006, Magenta launched the Infinea DVI Series and an industry-first – unlimited DVI extension over optical fiber and/or Cat6 using digital signal repeaters at 10km of fiber or 600 ft. (183m) of Cat6. Based in Connecticut, USA, Magenta utilizes a network of international distributors, manufacturers’ representatives and resellers to market its enabling technology worldwide.
http://www.magenta-research.com
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